JBS makes lingerie all men would love to wear. The campaign slogan is “Men do not want to look at naked men”. Instead of using men, they used almost nude super hot girl-models to promote their underwear line. It's an excellent ad! I’m sure guys prefer seeing sexy girls much more than seeing some stud with air-brushed package.
The Provocative ads include a secretary, nurse, maid and a naughty nun going dirty and smelling men’s underwear, basically behaving like men do. It's super naughty, super provocative maxim-like shoot that borders on softcore porn. What can i say? Sex Sells!